The Blog
The New Frontier Where Digital & Marketing Collide

The New Frontier Where Digital & Marketing Collide

9th Jul 2018

CMO

Taken from our US CMO Event, March 2017

Kirk Thompson, SVP Marketing/Head of Marketing & Culinary, IHOP

What happens online in in 60 seconds?

2014

  • 300 hours of video uploaded to YouTube
  • 136,319 Emails sent
  • 2.46 million Facebook posts
  • 2.4 million Google searches
  • 12.5 million WhatsApp messages sent
  • 347,222 Tweets sent
  • 42,000 Instagram photos uploaded
  • 972 Wordpress Posts

2015

  • 400 hours of video uploaded to YouTube (33.3% increase)
  • 142,777 Emails sent (4.7% increase)
  • 3.3 million Facebook posts (37.5% increase)
  • 3.1 million Google searches (29% increase)
  • 20.8 million WhatsApp messages sent (66% increase)
  • 422,340 Tweets sent (21.6% increase)
  • 55,555 Instagram photos uploaded (32% increase)
  • 1,212 Wordpress Posts (24.6% increase)

2016

  • 500 hours of video uploaded to YouTube (25% increase on 2015, 66% increase on 2014)
  • 149,513 Emails sent (4.7% increase on 2015, 9.7% increase on 2014)
  • 3.3 million Facebook posts (37.5% increase on 2014)
  • 3.8 million Google searches (22.5% increase on 2015, 58.3% increase on 2014)
  • 29 million WhatsApp messages sent (39% increase on 2015, 132% increase on 2014)
  • 448.800 Tweets sent (6.2% increase on 2015, 29.2% increase on 2014)
  • 65,972 Instagram photos uploaded (18.7% increase on 2015, 57% increase on 2014)
  • 1,440 Wordpress Posts (18.8% increase on 2015, 48% increase on 2014)

Consumer empowerment has never been greater: From B2C to C2B. And social has been the agent of change. To win, we operate as a post-social brand.

Good social is in fact not just engaging. It’s about understanding the power of your social voice in context with customer experience.

Most people hear the word “data” and think numbers.

  • 4.5 million fans
  • 1.5k proactive pieces of brand content per year
  • 100k+ unique 1:1 engagements per year

We also see words and think data. Our strategy is built to capture, connect, and drive commerce.

In a post-social world we are mobilizing loyalty, not simply building it

Share this:
CMO Spend Trends CMO 15
Oct
CMO Spend Trends

CMO Spend Trends

The Snakes and Ladders of Business Growth CMO 21
Jun
The Snakes and Ladders of Business Growth

By Darren Shirlaw, Co-Founder of Shirlaws.

INFOGRAPHIC: RIO OLYMPICS 2016 CIO 02
Aug
INFOGRAPHIC: RIO OLYMPICS 2016 Amanda Mogey

Rio Olympics 2016

Request more information

You have missed out some details, please try again.

Your Name:
Job Title:
Company Name:
Email:
Phone:
Please answer the above question to prove that you are human.

©2018 Global Business Intelligence | All Rights Reserved

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we'll assume that you are happy to receive all cookies. You can find out how we use cookies here.