CMO Event - Ascot Racecourse 12th October, 2017
Royal Ascot Racecourse

Top Speakers

Hernan Selicorni
Hernan Selicorni Global Marketing Director - Unilever
Prosper Williams
Prosper Williams Visiting Professor - Cass Business School
Chris Bain
Chris Bain Marketing Director - Xbox
Francesco Federico
Francesco Federico EMEA Digital Director - JLL

Event Description

CMO100

The CMO100 is an ideas network for leading business executives that can assist you to build lasting relationships between selected educational partners, innovative businesses and respected professionals from around the world.

This event focuses on Brand Purpose, the impact of Digital Transformation and what is next for the industry.

Each session is run by a CMO or Marketing Director from a leading enterprise or known futurist/academic, giving you unrivalled insight into future trends and technologies to help your departments flourish.

Attendees

BP

BP

JLL

JLL

Twitter

Twitter

The Restaurant Group

The Restaurant Group

British Sky Broadcasting Ltd

British Sky Broadcasting Ltd

Zurich

Zurich

Schedule
  • Day 1
  • Day 1
  • Day 1
  • Day 1
  • Day 1
View Full Schedule
07:30 - 08:30
Registration
08:30 - 08:45

Chair's Opening Remarks

Prosper Williams
Guest Speaker: Prosper Williams, Visiting Professor - Cass Business School
08:45 - 09:30

The New Customer Journey: Discovering, Engaging and Converting your Audience in a Post-Interrupt World

People engage with 11.4 pieces of content before making a purchase. 85% of consumers regularly seek out content from trusted experts when considering a purchase. So why would someone choose your brand? Cut through the noise and keep your audience engaged with a content strategy that is uniquely differentiated from the rest.  

Gonzalo Garcia Villanueva
Gonzalo Garcia Villanueva International Marketing Director - Bloomberg
Namrata Kamdar
Namrata Kamdar Creative Director - Shalohm Ltd (Moderator)
Kirsty Mitchell
Kirsty Mitchell Director, Content Marketing - Wood Mackenzie
Vivek Menon
Vivek Menon Marketing Director - JLL
Melissa Fretwell
Melissa Fretwell Marketing Director - The Box Plus Network
Words from our attendees
  • A very informative and insightful day. Would highly recommend this event to any progressive procurement professional/organisation

    - David Golding - Head of Procurement, JLL
  • I just wanted to say congratulations on a great event and thank you all for your help, especially Ceri and Sarah who have spent time in advance and at the event with me to help me get the most out of the days here.I have really enjoyed the event, and made some good new contacts as well as insights into common challenges we are all facing in the CIO community. It’s been run superbly so thank you, and I look forward to the future events.

    - John Nother - Group CIO, Card Factory
  • Having been a salesperson for over 20 years I have been to many networking events over the years and I have to say, this has got to be one of the best! It was well managed from the outset but the calibre of attendees was far superior and the timings of all meetings were kept. I would definitely recommend this event to anyone who is serious about networking and lead generation. Looking forward to the next one!

    - Greta Read - Business Development, Pickfords

  • I thought the quality and mix of contributions and the engagement from the audience was excellent. 

    It felt more like an interactive team exercise in some respects, than a sit back and listen conference, and for me was more enjoyable and genuinely helpful for that. Similar folks, passionate about their brands and their work, but with different best practice to share – very collaborative, which I personally like.

    So all good and thanks for the chance to take part. It’s always a drain on time, which none of us have, but it was worth it.
     

    - Tim Sinclair - Marketing & Retail, Alrayan Bank

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