CMO Event - Ascot Racecourse 12th October, 2017
Royal Ascot Racecourse

Top Speakers

Hernan Selicorni
Hernan Selicorni Global Marketing Director - Unilever
Prosper Williams
Prosper Williams Visiting Professor - Cass Business School
Chris Bain
Chris Bain Marketing Director - Xbox
Francesco Federico
Francesco Federico EMEA Digital Director - JLL

Event Description

CMO100

The CMO100 is an ideas network for leading business executives that can assist you to build lasting relationships between selected educational partners, innovative businesses and respected professionals from around the world.

This event focuses on Brand Purpose, the impact of Digital Transformation and what is next for the industry.

Each session is run by a CMO or Marketing Director from a leading enterprise or known futurist/academic, giving you unrivalled insight into future trends and technologies to help your departments flourish.

Attendees

BP

BP

JLL

JLL

Twitter

Twitter

The Restaurant Group

The Restaurant Group

British Sky Broadcasting Ltd

British Sky Broadcasting Ltd

Zurich

Zurich

Schedule
  • Day 1
  • Day 1
  • Day 1
  • Day 1
  • Day 1
View Full Schedule
07:30 - 08:30
Registration
08:30 - 08:45

Chair's Opening Remarks

Prosper Williams
Guest Speaker: Prosper Williams, Visiting Professor - Cass Business School
08:45 - 09:30

The New Customer Journey: Discovering, Engaging and Converting your Audience in a Post-Interrupt World

People engage with 11.4 pieces of content before making a purchase. 85% of consumers regularly seek out content from trusted experts when considering a purchase. So why would someone choose your brand? Cut through the noise and keep your audience engaged with a content strategy that is uniquely differentiated from the rest.  

Gonzalo Garcia Villanueva
Gonzalo Garcia Villanueva International Marketing Director - Bloomberg
Namrata Kamdar
Namrata Kamdar Creative Director - Shalohm Ltd (Moderator)
Kirsty Mitchell
Kirsty Mitchell Director, Content Marketing - Wood Mackenzie
Vivek Menon
Vivek Menon Marketing Director - JLL
Melissa Fretwell
Melissa Fretwell Marketing Director - The Box Plus Network
Words from our attendees
  • Congratulations on a superb event! A well worked agenda with relevant content and an invaluable opportunity to meet with a senior audience in an environment as stunning and inspiring as the Celtic Manor.Throughout my esteemed career I have attended more events than I care to recall, but this one really stands for me as being amongst the best! I would like to thank the team at GBE for their diligence and commitment to creating a outstanding event from start to finish. Thanks

    - Shane Stowells - Sales Director, Tangoe

  • I thought the quality and mix of contributions and the engagement from the audience was excellent. 

    It felt more like an interactive team exercise in some respects, than a sit back and listen conference, and for me was more enjoyable and genuinely helpful for that. Similar folks, passionate about their brands and their work, but with different best practice to share – very collaborative, which I personally like.

    So all good and thanks for the chance to take part. It’s always a drain on time, which none of us have, but it was worth it.
     

    - Tim Sinclair - Marketing & Retail, Alrayan Bank
  • This was our first experience with Global Business Events and first impressions are important. I was impressed by the level of seniority at the event. The venue worked well, the size of the event was good for networking and the 1−2−1 business
    meetings were strong. Well done and I look forward to the next event’.

    - Rob Simms - Sales Director, BOX
  • A very informative and insightful day. Would highly recommend this event to any progressive procurement professional/organisation

    - David Golding - Head of Procurement, JLL

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