CMO Event - November 2018 11th November, 2018
London

Event Description

CMO Event

The CMO Event is an ideas network for leading business executives that can assist you to build lasting relationships between selected educational partners, innovative businesses and respected professionals from around the world.

This event focuses on Brand Purpose, the impact of Digital Transformation and what is next for the industry.

Each session is run by a CMO or Marketing Director from a leading enterprise or known futurist/academic, giving you unrivalled insight into future trends and technologies to help your departments flourish.

Schedule
  • Day 1
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View Full Schedule
07:30 - 08:45
Registration
08:45 - 09:30

Leveraging Digital Strategies, Differentiation, and Future-proofing the Organisation and Industry

Digital business means many things to different people. Most enterprises struggle with understanding the overall journey, where the organisation is and what steps need to be taken.

This session will show the major milestones in a digital business journey, provide attendees an ability to understand where they are in the process and determine the next steps in the journey.

Key takeaways:

- opportunities (and challenges) of leveraging the digital ecosystem in your enterprise

- the metrics and how to measure business impacts relevant to digital business stakeholders

- digital business models that reach customers effectively enabling new products and services, and many more potential opportunities

- techniques to facilitate the executive team through a strategy review in the context of changes in market and competitive dynamics, in support of an increasingly digital future

09:35 - 10:10

Securing Your Brand

Sponsor Keynote
Guest Speaker: Sponsor Keynote, To Be Confirmed
Words from our attendees
  • Having been a salesperson for over 20 years I have been to many networking events over the years and I have to say, this has got to be one of the best! It was well managed from the outset but the calibre of attendees was far superior and the timings of all meetings were kept. I would definitely recommend this event to anyone who is serious about networking and lead generation. Looking forward to the next one!

    - Greta Read - Business Development, Pickfords
  • Congratulations on a superb event! A well worked agenda with relevant content and an invaluable opportunity to meet with a senior audience in an environment as stunning and inspiring as the Celtic Manor.Throughout my esteemed career I have attended more events than I care to recall, but this one really stands for me as being amongst the best! I would like to thank the team at GBE for their diligence and commitment to creating a outstanding event from start to finish. Thanks

    - Shane Stowells - Sales Director, Tangoe
  • I just wanted to say congratulations on a great event and thank you all for your help, especially Ceri and Sarah who have spent time in advance and at the event with me to help me get the most out of the days here.I have really enjoyed the event, and made some good new contacts as well as insights into common challenges we are all facing in the CIO community. It’s been run superbly so thank you, and I look forward to the future events.

    - John Nother - Group CIO, Card Factory
  • The CIO Event is a truly global event with international perspectives on current IT trends. These include the usual Social, Mobile, Cloud, Security, 'Internet of Things', Big Data/Analytics, Etc. It's somewhat unique in its format in that it provides keynotes, one-to-one meetings, workshops and open areas for discussions. Its strength also lies in the networking of its attendees both at the events and between times through social media environments such as LinkedIn. 

    - Mal Postings - Global CTO - Quintiles

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