CMO Event - October 2018 11th October, 2018
London

Event Description

CMO Event

The CMO Event is an ideas network for leading business executives that can assist you to build lasting relationships between selected educational partners, innovative businesses and respected professionals from around the world.

This event focuses on Brand Purpose, the impact of Digital Transformation and what is next for the industry.

Each session is run by a CMO or Marketing Director from a leading enterprise or known futurist/academic, giving you unrivalled insight into future trends and technologies to help your departments flourish.

Schedule
  • Day 1
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View Full Schedule
07:30 - 08:45
Registration
08:45 - 09:30

Leveraging Digital Strategies, Differentiation, and Future-proofing the Organisation and Industry

Digital business means many things to different people. Most enterprises struggle with understanding the overall journey, where the organisation is and what steps need to be taken.

This session will show the major milestones in a digital business journey, provide attendees an ability to understand where they are in the process and determine the next steps in the journey.

Key takeaways:

- opportunities (and challenges) of leveraging the digital ecosystem in your enterprise

- the metrics and how to measure business impacts relevant to digital business stakeholders

- digital business models that reach customers effectively enabling new products and services, and many more potential opportunities

- techniques to facilitate the executive team through a strategy review in the context of changes in market and competitive dynamics, in support of an increasingly digital future

09:35 - 10:10

Break Through the Noise and Make an Impact!

Consumers are bombarded with an exorbitant about of information every day on a variety of channels and platforms. This makes breaking through the noise and reaching them with your message even harder. Marketers must be open to change, quick to evolve, and use data and insights to reach the right audience with the right message and dialogue at the right time. It’s important to build a united, cross functional team that can make the narrative seamless and enriching across social, mobile and online.

In this session, we will share actionable tips for breaking down internal silos to create seamless, cross-company campaigns using digital tools, mobile strategies and emerging social platforms.

Words from our attendees
  • "Another concise, factual and easy to follow course. Presentation was very good.” - Margaret Wearing (ATT)

  • I thought the quality and mix of contributions and the engagement from the audience was excellent. 

    It felt more like an interactive team exercise in some respects, than a sit back and listen conference, and for me was more enjoyable and genuinely helpful for that. Similar folks, passionate about their brands and their work, but with different best practice to share – very collaborative, which I personally like.

    So all good and thanks for the chance to take part. It’s always a drain on time, which none of us have, but it was worth it.
     

    - Tim Sinclair - Marketing & Retail, Alrayan Bank
  • This was our first experience with Global Business Events and first impressions are important. I was impressed by the level of seniority at the event. The venue worked well, the size of the event was good for networking and the 1−2−1 business
    meetings were strong. Well done and I look forward to the next event’.

    - Rob Simms - Sales Director, BOX
  • I just wanted to say congratulations on a great event and thank you all for your help, especially Ceri and Sarah who have spent time in advance and at the event with me to help me get the most out of the days here.I have really enjoyed the event, and made some good new contacts as well as insights into common challenges we are all facing in the CIO community. It’s been run superbly so thank you, and I look forward to the future events.

    - John Nother - Group CIO, Card Factory

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