CMO Event - Oxford University 27th March, 2018
London

Event Description

CMO Event

The CMO Event is an ideas network for leading business executives that can assist you to build lasting relationships between selected educational partners, innovative businesses and respected professionals from around the world.

This event focuses on Brand Purpose, the impact of Digital Transformation and what is next for the industry.

Each session is run by a CMO or Marketing Director from a leading enterprise or known futurist/academic, giving you unrivalled insight into future trends and technologies to help your departments flourish.

Schedule
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View Full Schedule
07:30 - 08:45
Registration
08:45 - 09:30

Leveraging Digital Strategies, Differentiation, and Future-proofing the Organisation and Industry

Digital business means many things to different people. Most enterprises struggle with understanding the overall journey, where the organisation is and what steps need to be taken.

This session will show the major milestones in a digital business journey, provide attendees an ability to understand where they are in the process and determine the next steps in the journey.

Key takeaways:

- opportunities (and challenges) of leveraging the digital ecosystem in your enterprise

- the metrics and how to measure business impacts relevant to digital business stakeholders

- digital business models that reach customers effectively enabling new products and services, and many more potential opportunities

- techniques to facilitate the executive team through a strategy review in the context of changes in market and competitive dynamics, in support of an increasingly digital future

09:35 - 10:10

State of Influencer Marketing

Words from our attendees

  • I thought the quality and mix of contributions and the engagement from the audience was excellent. 

    It felt more like an interactive team exercise in some respects, than a sit back and listen conference, and for me was more enjoyable and genuinely helpful for that. Similar folks, passionate about their brands and their work, but with different best practice to share – very collaborative, which I personally like.

    So all good and thanks for the chance to take part. It’s always a drain on time, which none of us have, but it was worth it.
     

    - Tim Sinclair - Marketing & Retail, Alrayan Bank
  • The CIO Event is a truly global event with international perspectives on current IT trends. These include the usual Social, Mobile, Cloud, Security, 'Internet of Things', Big Data/Analytics, Etc. It's somewhat unique in its format in that it provides keynotes, one-to-one meetings, workshops and open areas for discussions. Its strength also lies in the networking of its attendees both at the events and between times through social media environments such as LinkedIn. 

    - Mal Postings - Global CTO - Quintiles
  • This was our first experience with Global Business Events and first impressions are important. I was impressed by the level of seniority at the event. The venue worked well, the size of the event was good for networking and the 1−2−1 business
    meetings were strong. Well done and I look forward to the next event’.

    - Rob Simms - Sales Director, BOX
  • A very informative and insightful day. Would highly recommend this event to any progressive procurement professional/organisation

    - David Golding - Head of Procurement, JLL

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