CMO100 - Ascot Racecourse 12th October, 2017
Royal Ascot Racecourse

Top Speakers

Hernan Selicorni
Hernan Selicorni Global Marketing Director - Unilever
Prosper Williams
Prosper Williams CMI - Cass Business School
Chris Bain
Chris Bain Marketing Director - Xbox
Francesco Federico
Francesco Federico EMEA Digital Director - JLL

Event Description

CMO100

The CMO100 is an ideas network for leading business executives that can assist you to build lasting relationships between selected educational partners, innovative businesses and respected professionals from around the world.

This event focuses on Brand Purpose, the impact of Digital Transformation and what is next for the industry.

Each session is run by a CMO or Marketing Director from a leading enterprise or known futurist/academic, giving you unrivalled insight into future trends and technologies to help your departments flourish.

Attendees

BP

BP

JLL

JLL

Sodexo

Sodexo

Twitter

Twitter

The Restaurant Group

The Restaurant Group

British Sky Broadcasting Ltd

British Sky Broadcasting Ltd

Schedule
  • Day 1
  • Day 1
  • Day 1
  • Day 1
  • Day 1
View Full Schedule
07:30 - 08:45
Registration
08:45 - 09:30

Leveraging Digital Strategies, Differentiation, and Future-proofing the Organisation and Brand

Digital business means many things to different people. Most enterprises struggle with understanding the overall journey, where the organisation is and what steps need to be taken.

This session will show the major milestones in a digital business journey, provide attendees an ability to understand where they are in the process and determine the next steps in the journey.

Key takeaways:

- opportunities (and challenges) of leveraging the digital ecosystem in your enterprise

- the metrics and how to measure business impacts relevant to digital business stakeholders

- digital business models that reach customers effectively enabling new products and services, and many more potential opportunities

- techniques to facilitate the executive team through a strategy review in the context of changes in market and competitive dynamics, in support of an increasingly digital future

Hernan Selicorni
Hernan Selicorni Global Marketing Director - Unilever
Andrew Gallagher
Andrew Gallagher Group Marketing Director - Côte Restaurant Group
Panellist Position(s)
Panellist Position(s) Available
09:35 - 10:10

Sustainability - Engaging Audiences to Drive Change

Having a CEO with a passion for sustainability is key to making sustainability a business imperative.  But to really drive significant change, with highly tangible results, you need to win the hearts and minds of multiple audiences. True engagement results in real change. 

Amy White
Guest Speaker: Amy White, VP Communications - Avery Dennison
Words from our attendees
  • The CIO Event is a truly global event with international perspectives on current IT trends. These include the usual Social, Mobile, Cloud, Security, 'Internet of Things', Big Data/Analytics, Etc. It's somewhat unique in its format in that it provides keynotes, one-to-one meetings, workshops and open areas for discussions. Its strength also lies in the networking of its attendees both at the events and between times through social media environments such as LinkedIn. 

    - Mal Postings - Global CTO - Quintiles
  • "Another concise, factual and easy to follow course. Presentation was very good.” - Margaret Wearing (ATT)

  • I thought the quality and mix of contributions and the engagement from the audience was excellent. 

    It felt more like an interactive team exercise in some respects, than a sit back and listen conference, and for me was more enjoyable and genuinely helpful for that. Similar folks, passionate about their brands and their work, but with different best practice to share – very collaborative, which I personally like.

    So all good and thanks for the chance to take part. It’s always a drain on time, which none of us have, but it was worth it.
     

    - Tim Sinclair - Marketing & Retail, Alrayan Bank
  • A very informative and insightful day. Would highly recommend this event to any progressive procurement professional/organisation

    - David Golding - Head of Procurement, JLL

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