Chief Digital/Marketing100 Presented by Conversant 1st - 2nd June, 2017
New York

Top Speakers

Steven Leeds
Steven Leeds SVP Marketing - Systemax
Kerem Tomak
Kerem Tomak Chief Digital Marketing & Analytics Officer - Sears
Seth Kaufman
Seth Kaufman Chief Marketing Officer - PepsiCo

Event Description

Join CMOs from the Fortune 1000 in an end user led event

 

Retail technology adoption in the US may have commoditized the customer to the point of them now commoditizing you. The hype, the speed, the opportunities: The Long Term is paramount.

We have leveraged our global CMO community to create a world-class, senior executive driven systems approach to help you make the right decisions for your organization. This event will discuss how Retail CMO's will utilize technology to sustain competitive advantage. The event features over 70 CMO's in each region that are championing think tanks, panel discussions, and best practice strategies. The CMO series currently operates in UK&I, Europe and North America.

CMO Retail is a result of organic demand driven by the requirement of this community that have been expressed to us during our cross-industry CMO gatherings

 

 

 

 

Schedule
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  • Day 2
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  • Day 2
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View Full Schedule
6:00 - 6:45

Cocktails and Networking

6:45 - 7:00

Welcome Remarks and Introduction

7:00 - 7:45

Round Table Topic 1

Starter will be served at this time:

Topics below:

X-Channel Programmatic

Personalisation

Mobile First

Data & Strategy

Seamless Acquisition to Fulfilment and Advocacy Chain

7:00 - 8:00
Registration
8:10 - 8:20

Opening Remarks

8:20 - 8:55

Secrets of Successful Videos from a Viral Video Master

Every online marketer’s dream is to produce the video that goes viral. But here’s a sobering stat from YouTube: 300 hours of video are uploaded to YouTube every minute. How do you stand out in such a crowd? And what actually constitutes going viral? Are 1 million views enough to qualify? 10 million? 

Before Steven joined Systemax/Tiger Direct, he wrote viral videos for FunnyorDie and other clients. His videos have been viewed over 100 million times. TigerDirect’s last two videos have received 25 million and 6 million views. Even if they don’t go viral, videos are increasingly important to selling online.

Steven will address:

* how to determine your target demographic and identify the social platform to reach them (YouTube for the masses, Facebook for generation Y, Snapchat for Millennials);

* methods of video distribution; whether to create your own video or hire a YouTube celebrity to create one for you;

* how to measure success and tie ROI back to a campaign; and

* insight into what goes into viral videos.

Steven Leeds
Guest Speaker: Steven Leeds, SVP Marketing - Systemax
Words from our attendees
  • The CIO Event is a truly global event with international perspectives on current IT trends. These include the usual Social, Mobile, Cloud, Security, 'Internet of Things', Big Data/Analytics, Etc. It's somewhat unique in its format in that it provides keynotes, one-to-one meetings, workshops and open areas for discussions. Its strength also lies in the networking of its attendees both at the events and between times through social media environments such as LinkedIn. 

    - Mal Postings - Global CTO - Quintiles
  • "Another concise, factual and easy to follow course. Presentation was very good.” - Margaret Wearing (ATT)
  • Congratulations on a superb event! A well worked agenda with relevant content and an invaluable opportunity to meet with a senior audience in an environment as stunning and inspiring as the Celtic Manor.Throughout my esteemed career I have attended more events than I care to recall, but this one really stands for me as being amongst the best! I would like to thank the team at GBE for their diligence and commitment to creating a outstanding event from start to finish. Thanks

    - Shane Stowells - Sales Director, Tangoe
  • I just wanted to say congratulations on a great event and thank you all for your help, especially Ceri and Sarah who have spent time in advance and at the event with me to help me get the most out of the days here.I have really enjoyed the event, and made some good new contacts as well as insights into common challenges we are all facing in the CIO community. It’s been run superbly so thank you, and I look forward to the future events.

    - John Nother - Group CIO, Card Factory

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