By Neil Morling, Chief Financial Officer at Olswang
Whenever I step into a new business no matter what the inherent challenges are I always refer back to four key principles:
I have to admit most of my thinking has been shaped through need rather than desire often having had to deal with the repercussions of a material external forces. For example:
Setting aside one of the most obvious routes to margin improvement, organic growth, I have developed a series of ideas that have demonstrably helped to drive a marked uplift to the bottom line.
While CFO's are normally not industry experts they can and should be able to spot both warning signs and opportunities. Our task is to enable the right person to make the right decision at the right time, as close to market as possible.
So what is this sorcery I speak of:
The traditional P&L does not do this
At the forthcoming CFO Event I will be exploring the above in more detail.
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Neil Morling, Chief Financial Officer at Olswang
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