CMO Event - London 15th November, 2018
One Great George Street

Top Speakers

Amy White
Amy White Vice President, Brand & Communications - Avery Dennison LGM Worldwide
Lucy Shamdasani
Lucy Shamdasani Head of Engagement Technology and Analytics - LEGO Group
Gonzalo Garcia Villanueva
Gonzalo Garcia Villanueva International Marketing Director - Bloomberg
Francesco Federico
Francesco Federico EMEA Digital Director - JLL

Event Description

CMO Event

The CMO Event is an ideas network for leading business executives that can assist you to build lasting relationships between selected educational partners, innovative businesses and respected professionals from around the world.

This event focuses on Brand Purpose, the impact of Digital Transformation and what is next for the industry.

Each session is run by a CMO or Marketing Director from a leading enterprise or known futurist/academic, giving you unrivalled insight into future trends and technologies to help your departments flourish.

Schedule
  • Day 1
  • Day 1
  • Day 1
  • Day 1
  • Day 1
View Full Schedule
08:00 - 08:45
Registration
08:45 - 08:50

Chair's Opening Remarks

Tim Stone
Guest Speaker: Tim Stone, CMO Chairman
08:50 - 09:30

Leveraging Digital Strategies, Differentiation, and Future-proofing the Organisation and Industry

Digital business means many things to different people. Most enterprises struggle with understanding the overall journey, where the organisation is and what steps need to be taken.

This session will show the major milestones in a digital business journey, provide attendees an ability to understand where they are in the process and determine the next steps in the journey.

Key takeaways:

- opportunities (and challenges) of leveraging the digital ecosystem in your enterprise

- the metrics and how to measure business impacts relevant to digital business stakeholders

- digital business models that reach customers effectively enabling new products and services, and many more potential opportunities

- techniques to facilitate the executive team through a strategy review in the context of changes in market and competitive dynamics, in support of an increasingly digital future

Tim Stone
Tim Stone CMO Chairman
Martin Häring
Martin Häring Chief Marketing Officer at Finastra
Gonzalo Garcia Villanueva
Gonzalo Garcia Villanueva International Marketing Director - Bloomberg
Francesco Federico
Francesco Federico EMEA Digital Director - JLL
Words from our attendees
  • "Another concise, factual and easy to follow course. Presentation was very good.” - Margaret Wearing (ATT)
  • The CIO Event is a truly global event with international perspectives on current IT trends. These include the usual Social, Mobile, Cloud, Security, 'Internet of Things', Big Data/Analytics, Etc. It's somewhat unique in its format in that it provides keynotes, one-to-one meetings, workshops and open areas for discussions. Its strength also lies in the networking of its attendees both at the events and between times through social media environments such as LinkedIn. 

    - Mal Postings - Global CTO - Quintiles
  • Having been a salesperson for over 20 years I have been to many networking events over the years and I have to say, this has got to be one of the best! It was well managed from the outset but the calibre of attendees was far superior and the timings of all meetings were kept. I would definitely recommend this event to anyone who is serious about networking and lead generation. Looking forward to the next one!

    - Greta Read - Business Development, Pickfords
  • This was our first experience with Global Business Events and first impressions are important. I was impressed by the level of seniority at the event. The venue worked well, the size of the event was good for networking and the 1−2−1 business
    meetings were strong. Well done and I look forward to the next event’.

    - Rob Simms - Sales Director, BOX

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