Chief Digital/Marketing100 Presented by Conversant 1st - 2nd June, 2017
New York

Top Speakers

Steven Leeds
Steven Leeds SVP Marketing - Systemax
Kerem Tomak
Kerem Tomak Chief Digital Marketing & Analytics Officer - Sears
Seth Kaufman
Seth Kaufman Chief Marketing Officer - PepsiCo

Event Description

Join CMOs from the Fortune 1000 in an end user led event

 

Retail technology adoption in the US may have commoditized the customer to the point of them now commoditizing you. The hype, the speed, the opportunities: The Long Term is paramount.

We have leveraged our global CMO community to create a world-class, senior executive driven systems approach to help you make the right decisions for your organization. This event will discuss how Retail CMO's will utilize technology to sustain competitive advantage. The event features over 70 CMO's in each region that are championing think tanks, panel discussions, and best practice strategies. The CMO series currently operates in UK&I, Europe and North America.

CMO Retail is a result of organic demand driven by the requirement of this community that have been expressed to us during our cross-industry CMO gatherings

 

 

 

 

Schedule
  • Day 1
  • Day 2
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  • Day 2
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  • Day 2
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  • Day 2
View Full Schedule
6:00 - 6:45

Cocktails and Networking

6:45 - 7:00

Welcome Remarks and Introduction

7:00 - 7:45

Round Table Topic 1

Starter will be served at this time:

Topics below:

X-Channel Programmatic

Personalisation

Mobile First

Data & Strategy

Seamless Acquisition to Fulfilment and Advocacy Chain

7:00 - 8:00
Registration
8:10 - 8:20

Opening Remarks

8:20 - 8:55

Secrets of Successful Videos from a Viral Video Master

Every online marketer’s dream is to produce the video that goes viral. But here’s a sobering stat from YouTube: 300 hours of video are uploaded to YouTube every minute. How do you stand out in such a crowd? And what actually constitutes going viral? Are 1 million views enough to qualify? 10 million? 

Before Steven joined Systemax/Tiger Direct, he wrote viral videos for FunnyorDie and other clients. His videos have been viewed over 100 million times. TigerDirect’s last two videos have received 25 million and 6 million views. Even if they don’t go viral, videos are increasingly important to selling online.

Steven will address:

* how to determine your target demographic and identify the social platform to reach them (YouTube for the masses, Facebook for generation Y, Snapchat for Millennials);

* methods of video distribution; whether to create your own video or hire a YouTube celebrity to create one for you;

* how to measure success and tie ROI back to a campaign; and

* insight into what goes into viral videos.

Steven Leeds
Guest Speaker: Steven Leeds, SVP Marketing - Systemax
Words from our attendees
  • Just a quick note to say thanks for a great event over the last two days. You and your colleagues did a great job. It was a pleasure to meet and work with you all. We’ll be doing the October event too.

    - Phil Holt - Sales and Alliances, ABinitio
  • Congratulations on a superb event! A well worked agenda with relevant content and an invaluable opportunity to meet with a senior audience in an environment as stunning and inspiring as the Celtic Manor.Throughout my esteemed career I have attended more events than I care to recall, but this one really stands for me as being amongst the best! I would like to thank the team at GBE for their diligence and commitment to creating a outstanding event from start to finish. Thanks

    - Shane Stowells - Sales Director, Tangoe
  • A very informative and insightful day. Would highly recommend this event to any progressive procurement professional/organisation

    - David Golding - Head of Procurement, JLL
  • Another great event − one of the best I have attended ! Please pass on my thanks to all of the team at global events
    which has helped make this CIO event one of the best I have attended. A great event theme, with good topics,
    interesting round table discussions, super location and excellent gala dinner event with both Tori and the cancer research theme.

    - Vince Sparks - IT Director, Stobart Group

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