Chief Digital/Marketing100 Presented by Conversant

Event Description

Join CMOs from the Fortune 1000 in an end user led event

Retail technology adoption in the US may have commoditized the customer to the point of them now commoditizing you. The hype, the speed, the opportunities: The Long Term is paramount.

We have leveraged our global CMO community to create a world-class, senior executive driven systems approach to help you make the right decisions for your organization. This event will discuss how Retail CMO's will utilize technology to sustain competitive advantage. The event features over 70 CMO's in each region that are championing think tanks, panel discussions, and best practice strategies. The CMO series currently operates in UK&I, Europe and North America.

CMO Retail is a result of organic demand driven by the requirement of this community that have been expressed to us during our cross-industry CMO gatherings

Schedule

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6:00 - 6:45

Cocktails and Networking

6:45 - 7:00

Welcome Remarks and Introduction

7:00 - 7:45

Round Table Topic 1

Starter will be served at this time:

Topics below:

X-Channel Programmatic

Personalisation

Mobile First

Data & Strategy

Seamless Acquisition to Fulfilment and Advocacy Chain

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7:00 - 8:00

Registration

8:10 - 8:20

Opening Remarks

8:20 - 8:55

Secrets of Successful Videos from a Viral Video Master

Every online marketer’s dream is to produce the video that goes viral. But here’s a sobering stat from YouTube: 300 hours of video are uploaded to YouTube every minute. How do you stand out in such a crowd? And what actually constitutes going viral? Are 1 million views enough to qualify? 10 million?

Before Steven joined Systemax/Tiger Direct, he wrote viral videos for FunnyorDie and other clients. His videos have been viewed over 100 million times. TigerDirect’s last two videos have received 25 million and 6 million views. Even if they don’t go viral, videos are increasingly important to selling online.

Steven will address:

* how to determine your target demographic and identify the social platform to reach them (YouTube for the masses, Facebook for generation Y, Snapchat for Millennials);

* methods of video distribution; whether to create your own video or hire a YouTube celebrity to create one for you;

* how to measure success and tie ROI back to a campaign; and

* insight into what goes into viral videos.

Guest Speaker: Steven Leeds, SVP Marketing - Systemax

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Words from our attendees

This was our first experience with Global Business Events and first impressions are important. I was impressed by the level of seniority at the event. The venue worked well, the size of the event was good for networking and the 1−2−1 business
meetings were strong. Well done and I look forward to the next event’.
- Rob Simms - Sales Director, BOX
I thought the quality and mix of contributions and the engagement from the audience was excellent.

It felt more like an interactive team exercise in some respects, than a sit back and listen conference, and for me was more enjoyable and genuinely helpful for that. Similar folks, passionate about their brands and their work, but with different best practice to share – very collaborative, which I personally like.

So all good and thanks for the chance to take part. It’s always a drain on time, which none of us have, but it was worth it.

- Tim Sinclair - Marketing & Retail, Alrayan Bank
I just wanted to say congratulations on a great event and thank you all for your help, especially Ceri and Sarah who have spent time in advance and at the event with me to help me get the most out of the days here.I have really enjoyed the event, and made some good new contacts as well as insights into common challenges we are all facing in the CIO community. It’s been run superbly so thank you, and I look forward to the future events.
- John Nother - Group CIO, Card Factory
"Another concise, factual and easy to follow course. Presentation was very good.” - Margaret Wearing (ATT)

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