CMO - CXO Event 23rd June, 2016
Liverpool Exhibition Centre

Top Speakers

Xavier Tholey
Xavier Tholey Global Supply Chain Leadership - Unilever
Darren Shirlaw
Darren Shirlaw Co- Founder - Shirlaws
Richard Young
Richard Young Group Procurement Director - Flybe Group
Anthony Oliver
Anthony Oliver CPO - Westminister City Council

Event Description

We have partnered with the International Festival for Business to deliver the "must attend" marketing event of the year

The new era of digital, social and mobile, has given rise to a new breed of consumer. More than ever before the customer has found their voice and they are using it! With the direction of our CMO Community we have identified the key game changers that have come into play and will flip the traditional Marketing role on its head.
From Big Data, the biggest game changing opportunity since the internet went mainstream, to Mobile, predicted to be 2016s biggest game changer with smartphone penetration hitting record levels in the UK alone, to Social Media which influences 93% of shoppers buying decisions, add Advertising, Personalization, Brand Loyalty, Automation, Data Security and CRM to the mix and you have a major CMO Headache!
The CMO Event aims to facilitate discussions with Europe's leading marketing executives, around these key game changers and address how companies can adopt and implement the latest trends and technologies to constantly connect and engage with their customers.

 

Our Partners

Schedule
  • Day 1
  • Day 1
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  • Day 1
  • Day 1
View Full Schedule
Stream:
Stream 1
Stream:
Stream 2
08:00 - 08:50
Registration
09:00 - 09:55

How Forward Thinking CXOs Embrace Technology

All levels of the enterprise use technology to work more effectively and efficiently. Learn how to best utilise such technology to allow for greater transparency between departments, drive innovation and assist the CEO reporting.

Xavier Tholey
Xavier Tholey Global Supply Chain Leadership - Unilever
Darren Shirlaw
Darren Shirlaw Co- Founder - Shirlaws
David Guest
David Guest CTO - Specsavers
Andy Williams
Andy Williams Global CIO - Save the Children
Simon Kingsnorth
Simon Kingsnorth Conference Chairman & Global Head of Digital Marketing - Citi Private Bank
Richard Young
Richard Young Group Procurement Director - Flybe Group
Rudy Lobo
Rudy Lobo COO - Regus PLC
10:00 - 10:35

Building a Digital Strategy in 2016/17

A step by step guide - The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. This session covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.

Simon Kingsnorth
Guest Speaker: Simon Kingsnorth, Conference Chairman & Global Head of Digital Marketing - Citi Private Bank
Stream: Stream 1
08:00 - 08:50

Registration

09:00 - 09:55

How Forward Thinking CXOs Embrace Technology

All levels of the enterprise use technology to work more effectively and efficiently. Learn how to best utilise such technology to allow for greater transparency between departments, drive innovation and assist the CEO reporting.

Xavier Tholey
Xavier Tholey Global Supply Chain Leadership - Unilever
Darren Shirlaw
Darren Shirlaw Co- Founder - Shirlaws
David Guest
David Guest CTO - Specsavers
Andy Williams
Andy Williams Global CIO - Save the Children
Simon Kingsnorth
Simon Kingsnorth Conference Chairman & Global Head of Digital Marketing - Citi Private Bank
Richard Young
Richard Young Group Procurement Director - Flybe Group
Rudy Lobo
Rudy Lobo COO - Regus PLC
10:00 - 10:35

Building a Digital Strategy in 2016/17

A step by step guide - The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. This session covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.

Simon Kingsnorth
Guest Speaker: Simon Kingsnorth, Conference Chairman & Global Head of Digital Marketing - Citi Private Bank
Stream: Stream 2
10:00 - 10:35

Registration

10:00 - 10:35

How Forward Thinking CXOs Embrace Technology

All levels of the enterprise use technology to work more effectively and efficiently. Learn how to best utilise such technology to allow for greater transparency between departments, drive innovation and assist the CEO reporting.

Xavier Tholey
Xavier Tholey Global Supply Chain Leadership - Unilever
Darren Shirlaw
Darren Shirlaw Co- Founder - Shirlaws
David Guest
David Guest CTO - Specsavers
Andy Williams
Andy Williams Global CIO - Save the Children
Simon Kingsnorth
Simon Kingsnorth Conference Chairman & Global Head of Digital Marketing - Citi Private Bank
Richard Young
Richard Young Group Procurement Director - Flybe Group
Rudy Lobo
Rudy Lobo COO - Regus PLC
10:00 - 10:35

Building a Digital Strategy in 2016/17

A step by step guide - The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. This session covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.

Simon Kingsnorth
Guest Speaker: Simon Kingsnorth, Conference Chairman & Global Head of Digital Marketing - Citi Private Bank
Words from our attendees
  • This was our first experience with Global Business Events and first impressions are important. I was impressed by the level of seniority at the event. The venue worked well, the size of the event was good for networking and the 1−2−1 business
    meetings were strong. Well done and I look forward to the next event’.

    - Rob Simms - Sales Director, BOX
  • "Another concise, factual and easy to follow course. Presentation was very good.” - Margaret Wearing (ATT)
  • A very informative and insightful day. Would highly recommend this event to any progressive procurement professional/organisation

    - David Golding - Head of Procurement, JLL
  • The CIO Event is a truly global event with international perspectives on current IT trends. These include the usual Social, Mobile, Cloud, Security, 'Internet of Things', Big Data/Analytics, Etc. It's somewhat unique in its format in that it provides keynotes, one-to-one meetings, workshops and open areas for discussions. Its strength also lies in the networking of its attendees both at the events and between times through social media environments such as LinkedIn. 

    - Mal Postings - Global CTO - Quintiles

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Blog articles associated with this event:

The Snakes and Ladders of Business Growth CMO 21
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The Snakes and Ladders of Business Growth By Darren Shirlaw, Co-Founder of Shirlaws.
CMO and CTO Just Got Married CMO 15
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CMO and CTO Just Got Married By Stephen Ingledew, Managing Director of Standard Life.
What’s All the Fuss About? CMO 18
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Lessons From Bernie Sanders’ Email Strategy CMO 09
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Marketing Fuel – Embedding Predictive Analytics CMO 09
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Marketing Fuel – Embedding Predictive Analytics By Stephen Ingledew, Managing Director of Standard Life
Behaviour VS Profile In Marketing CMO 27
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Behaviour VS Profile In Marketing Rebecca Rees, Customer Success Manager at SmartFocus
SEO and Bloggers CMO 18
Apr
SEO and Bloggers By Paul Morris, Head of Digital & Social Media at The Co-operative Group
Preference-centres CMO 29
Mar
Preference-centres Isabel Hopper-Davis, Account Manager at SmartFocus
Marketing is Dead, Long Live Marketing! CMO 15
Mar
Marketing is Dead, Long Live Marketing! By Stephen Ingledew, Managing Director of Standard Life.
Embracing Corporate Social Responsibility CMO 10
Mar
Embracing Corporate Social Responsibility By David Fenton, Marketing Director, Jewson
Content Marketing strategy CMO 15
Feb
Content Marketing strategy Giuseppe Caltabiano, Vice President Marketing Integration, Schneider Electric.
How Real-Time Interaction Management... CMO 11
Feb
How Real-Time Interaction Management... Jess Stephens, CMO at SmartFocus
Overcoming Data Challenges CMO 07
Jan
Overcoming Data Challenges Kym Reynolds, Head of Global Communications at SmartFocus
Is Emotional Relevance the Future of Advertising? CMO 03
Dec
Is Emotional Relevance the Future of Advertising? Az Ahmed, Senior Marketing Consultant at SmartFocus
CMO Spend Trends CMO 15
Oct
CMO Spend Trends CMO Spend Trends
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